CASE STUDY // CRUISE

Client: Odysian Limited
Brand Creation & Development of the nightclub concept ‘Cruise’

May 2008 saw site one open in the heart of Chester, with a 1,500 person capacity it is the largest late night venue within the city. Odysian have invested £2.6m into the project which features 6 globally themed venues within one building.

The Agency were tasked with creating the Cruise Brand Identity aswell as identities for each of the six rooms. Following this process, The Agency has developed the website aswell as a vast range of promotional adverting and literature.

Nick Harding, Operations Director commented "We have worked in partnership with The Agency for some time and looking forward to making Cruise a leading name within the quality late night sector. The Chester site will provide a massive boost to Chester’s nightlife and we’re delighted with The Agency’s assistance in developing the brand.”

Whatever industry you are in, you can increase the likelihood of customers choosing your business over your competitors through developing your brand image.

When it comes to defining, developing and promoting your brand, we like to immerse ourselves in your business so that we gain a full understanding your market, company values and unique selling points. Whether you need definitive brand guidelines creating, a brand directory or simply an injection of creativity, we can help.

Our creative process considers colour, tone of voice, imagery & style to give your customers a solid understanding of who you are and why they should buy from you.

CRUISE
KRO
ARORA HOTELS
ALMA DE CUBA
THE NOBLE HOUSE
PORTICO

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