
CASE STUDY // KRO
Client: Kro Bars
Kro Brand Development
Bar & Restaurant Group Kro Bars appointed The Agency in 2008 to develop a creative concept for use across its 5 outlets. The badge theme was chosen to appeal to the brand’s extensive student customer base and reflect the identities of each venue.
The Manchester group operates bars in and around Manchester that have a distinct feel whilst retaining the brand's Modern-Danish characteristics.
Managing Director, Mark Ruby commented "We wanted to refresh the look of our branded menus and P.O.S. and felt the The Agency were the right people to help us with that. The chosen concept we felt fitted perfectly with our image and target market."

Whatever industry you are in, you can increase the likelihood of customers choosing your business over your competitors through developing your brand image.
When it comes to defining, developing and promoting your brand, we like to immerse ourselves in your business so that we gain a full understanding your market, company values and unique selling points. Whether you need definitive brand guidelines creating, a brand directory or simply an injection of creativity, we can help.
Our creative process considers colour, tone of voice, imagery & style to give your customers a solid understanding of who you are and why they should buy from you.
CRUISE
KRO
ARORA HOTELS
ALMA DE CUBA
THE NOBLE HOUSE
PORTICO
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