CASE STUDY // MARRIOTT HOTELS
Client: Marriott Hotels
The Marriott Job
Marriott International Hotels appointed The Agency to develop a campaign targeting corporate booking agents for the 10 UK Pennine Region properties.
The 2008 ‘Marriott Job’ campaign was designed to raise awareness of destination cities within the North of England through a series of illustrated postcards containing a visual and written destination clue. Correct identification of cities by the agent allows entry to a Marriott Mini adventure to be held later this year and the chance to win a holiday in a yet undisclosed location.
The main creative challenge was developing the different illustrations in such a way that there was visual consistency throughout and alignment to the Marriott Brand.
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