Welcome to our July update. ‘Silly season’ might be upon us but we’ve been keeping busy with a number of cross media projects that span graphic design, digital, photography and video production. We hope you like what you see! As ever, if you think we can help your business, just drop us a line.

SOFITEL RESTAURANT REBRAND

The Agency were commissioned to create a new logo identity for Sofitel Hotel at London Heathrow Airport T5. As a French brasserie, the name La Belle Époque refers to a golden age in French society and culture. The font and supporting graphics reflect a sumptuous and quality experience that is offered at the restaurant. The Sofitel T5 hotel is one of the largest at Heathrow and is connected directly to the terminal, making it a leading business hotel. Sofitel T5 is managed by the Arora Group with whom The Agency has been working for a number of years.

Chris Cooper, Director, commented:

The Agency quickly understood our brief and interpreted it with great creativity and flair. They undertook some excellent research when designing both our corporate identity and subsequently a restaurant identity to great effect. They achieved a very quick turnaround and delivered work that was very good value for money. I would wholeheartedly recommend Nick and his company.

MAINSTAY PHOTOGRAPHY / E-BROCHURE

A rainy Manchester city centre greeted us for the Mainstay FM (facilities management) photoshoot. Well, what else would you expect in June?

As part of a wider branding project, we were asked to create imagery for use in the corporate brochures, website and other material. The shoot took in some of the busiest parts of Manchester to capture some vibrant moving people imagery.

We also visited some of the Mainstay properties to capture specific design features and property shots. Despite the rain, the results were fabulous and really captured the mood of the built environment and the elements in involved in managing buildings and developments.

Shown here is a small selection but take a look at the online Mainstay e-brochure here, for more. And keep your eyes peeled for the finished website.

ENDEAVOUR VIDEO LAUNCHED

Following the creation of the logo earlier in the year, we were asked to shoot a video for the Stansted Airport based business centre. The resulting video is featured on the website which went live in June.

Take a look at www.endeavourbusinesscentre.co.uk.

Screenshots from the video:

‘OTTIMO’ AND ‘TRINITY ESTATES’ VIDEOS GO LIVE

Hello and welcome to our June update. Last month saw us launch corporate videos for Property Management Company ‘Trinity Estates’ and their sister Facilities Management Company ‘Ottimo’.

Based in Hemel Hempstead, the companies are major names in the property service sector and our brief was to create films that would encapsulate just what they do best to both corporate prospects and end-users. Following the initial consultation period, work went into developing a clear script, visual and audio style for each.

Check out the video advertising films here. You may recognise the warm and friendly voiceover performer (Justine Harris) from the M&S adverts no less. For iPad / iPhone users, corporate YouTube channels were created to allow viewing on those devices.

GOING AWAY? STOP AND GO

We all love going on holiday but do we really love getting there?

Most of us don’t, which is why Radisson Blu’s Stop and Go package works so well. Stay at the hotel the night before you fly and wake up fully refreshed and ready to travel, safe in the knowledge that your car is securely parked at the hotel.

Our brief was to refresh the concept branding by developing the logo and creating visuals and marketing materials for use at the Radisson Blu airport properties.

SUMMER’S HERE AT RADISSON BLU

We were quite chuffed with these Summer Beach Party invites for Radisson Blu. The brief was to create bright, eyecatching invitations for corporate clients who will be attending the event in Manchester. The design has also been carried through to t-shirts for promotional staff and on-site branding on the night.

If you would like The Agency to take a fresh look at your marketing, whether it be through video, design, conceptual, web or print…. just drop us a line!

BRAND DEMAND – NEW VIDEO DEMO!

Check out this video demonstration of the new Web to Print (or Brand Demand) system in action.

Our partnership with printing.com has opened up new opportunities for multi-site branded operations. Brand Demand is an online portal whereby users can use make changes (quickly and easily) to edit bespoke design templates and place print orders within minutes.

Are you a branded hotel, part of a franchise or retailer network? If so, this new offering could be of interest, saving many hours of management time and £££’s of print and origination cost. Email info@theagencycreative.co.uk to book your demonstration.