2016 featured bold and simplistic rebrands, with a lot of brands returning to their roots for their visual identity.
Do you love or loathe them?
We’ll look back at the most controversial and talked about rebrands of 2016..
Kodak took inspiration from their 1971 logo with their newest rebrand, which replaces their 2006 logo. The brand held on to the iconic yellow red and black colours.
Work-Order: Kodak rebrand
Natwest is another example of a company taking inspiration from their heritage; they based their new logo on their original 1968 logo
Deliveroo’s new logo consists of their teal colour and a bold simplistic illustration of a kangaroo as opposed to their older, more literal style.
DesignStudio: Deliveroo
Instagram got rid of their iconic vintage polaroid camera and unsurprisingly received a mixed reaction – bordering on negative. The new logo is minimalistic and has a bright gradient.