Have you been toying with the idea of re-branding your business? Maybe you think your logo is starting to look outdated or no longer serves its purpose? In this post we will cover the five most important fundamentals of a logo design, to help you determine if your logo is effective and if it is time to look at re-branding…
1. Is your logo memorable?
An effective logo design is easily remembered. Whether this is because it is special or unusual, a logo should be easily identifiable.
2. Is your logo enduring?
An effective logo should also be able to stand the test of time. It might not be completely ‘future proof’ however you should want your logo to still be effective in 10 years time.
3. Is your logo versatile?
An effective logo should be usable across a variety of mediums. Your logo should work both on a small scale – think a couple of centimetres in size, and on a large scale – would your logo work if it was blown up on a billboard?
4. Is your logo appropriate?
An effective logo should identify your business or product appropriately. Is your logo suitable for its intended purpose? and for it’s intended audience?
5. Is your logo simple?
Lastly and we believe most importantly; an effective logo should be simple. Simplicity is key when it comes to a logo design. Simplicity allows for easy recognition but will also help with the versatility and memorability of the logo.
Your logo identifies your business or product, an effective one should cover all of the above five points. However, If after reading this blog post you’re unsure of the effectiveness of your logo or you’re considering a complete re-brand then don’t hesitate to get in contact to arrange a chat to see how we can help you and your business.