Agency Favourite Find | Brands Celebrating The Platinum Jubilee
After nearly 70 years on the throne, it’s time to celebrate our monarch’s Platinum Jubilee. Queen Elizabeth II took her place on throne in 1953, at the young age of 25. She is the UK’s longest-reigning monarch, overtaking her great-great-grandmother, Queen Victoria, who ruled for an impressive 64 years. As well as the population being granted a special bank holiday, many brands have been aligning themselves with this special event and coming up with inventive ways of using their brand to celebrate the occasion. At The Agency Creative, we have enjoyed seeing companies celebrating this historic moment with exciting branding.
Below, we have listed our top 4 platinum Jubilee packaging so far.
Let’s raise a glass of this lovely London dry gin to celebrate the Platinum Jubilee. Whitley Niell’s commemorative packaging is simply stunning in its platinum coloured label and British features. Available to Buy now for £29 at Harvey Nichols.
British Favourites ‘HP Brown Sauce’ and ‘Salad Cream’ have undertaken a royal makeover to celebrate the Platinum Jubilee. We are obsessed with the word plays on these new labels, Heinz has chosen to honour the Queen by renaming ‘HP Sauce’ to ‘HM Sauce’, and ‘Salad Cream’ to ‘Salad Queen’. Both labels also contain a crown to reinforce the objective. An absolutely remarkable marketing strategy if you ask us!
Fortnum & Mason have released various products in honour of the Platinum jubilee. We absolutely love the beautifully illustrated designs and marketing. As a royal warrant holder, Fortnum & Mason has produced a selection of products for the Queen’s Platinum Jubilee, with food, gifts and jewellery in honour of the event. See here.
Would it truly be a royal event without some patriotic marketing from Cadburys? They have outdone themselves for the Platinum jubilee by releasing a beautifully rounded roses tin, decorated with a crown and ruby red roses on the lid. Yes, we are excited to see this tin on the market during May, especially as it’s highly known as a gift for Christmas! Alongside the tin, they have also released a dairy milk bar, simply perfect to commemorate the event. Buy now from Cadbury’s.
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