Why it’s essential to keep marketing in a pandemic
Businesses around the globe are unfortunately being affected by the ongoing coronavirus pandemic. Manchester, Liverpool and Cheshire are in a semi-lockdown with more nationwide changes expected. No one could have predicted it would have lasted this long, and as such, some businesses have faced the situation in extreme financial circumstances. All businesses are dealing with the recession in different ways, however, investing in your Branding and Marketing activity is more essential than ever. Our team have gathered 5 important tips to help businesses engage with their customers and build a strong platform to keep going and help growth.
1. Communicate with your existing clients
One of the most important assets as a business is a loyal customer base, retaining your clients is one of the best ways to keep your businesses future safe. Your current or previous customers are aware of your skills and service provided, they are guaranteed to return to a friendly environment when they can. If they are struggling themselves then they are still available to help spread the word to your potential clients.
2. Encourage your viewers
Now is the time to focus on your own business, keep on communicating with the outside world. There are many tools at our disposal – including Social Media, E-Marketing and website content. Your viewers could be struggling through this time and will appreciate a little encouragement. Posting powerful messages will encourage and empower your audience, connecting with them will secure a strong and emotional bond. Recent research shows that advertising campaigns focusing on emotion are more beneficial than financial posts. Whilst special deals and promotions are of value for some businesses, they aren’t always necessary within a B2B setting and advice, tips or encouragement might be more appropriate from a marketing perspective.
3. Make things clear
As companies are struggling and some are closed, it is incredibly important to let your audience know that you are open for business. This can help your business thrive! One of the best and easiest ways to pursue this is to create a strong online presence. All of your social media channels should communicate your opening times, and engage with your customers in a positive way.
4. Be more personal
Communication is key! In times like these, everyone appreciates familiarity and homeliness. Getting personal with your audience will increase your popularity and approachability. The most important thing to remember is that your local community needs you. The best way to help people survive the pandemic is to use your local shops and small businesses for your needs. Hopefully, this gesture will be returned in due course. Forbes sees effective marketing during a pandemic as being characterised by an empathetic approach.
5. Target the right customers
Figure out who might need your services and approach them in a friendly way. The right customers are people who can afford to develop their business during the pandemic. Another way is to offer your services in a limited way so that customers can gain experience with your company. This may encourage them to return for more. During an economic downturn focussing your marketing on the right target is essential for survival.