We have recently worked on the re-brand of South Manchester technology company, Decision Systems provide specialist software that improves Retail Merchandise Planning for both fashion and general merchandise retailers.
Based in Bowdon, Cheshire they have been supporting national retail businesses for over 25 years. An established and impressive list of clients includes George at Asda, Boots and Mothercare.
The primary stage of their re-branding and marketing involved a redesign of their logo. It was important that whilst doing this we still retained core elements to aid brand recognition with long-standing clients. The logo incorporates the four circles, representing the four stages of Buyerplan – Review, Respond, Plan and Buy. The angle of the circles and the contemporary typeface create a fresher, more modern look.
As well as a logo redesign, we have designed a cohesive range of stationery reflecting their modern logo, and a brand new website which is mobile responsive and features a range of new client testimonials. Each area of the website is colour coded, to correspond to the logo branding, allowing for both an easy understanding of the buyerplan process and effortless, user friendly navigation around the website.