Our aim is to collaborate with town centre planners and developers to create incredible identities for amazing places.
The past decade has seen huge changes take place in our towns and on our high streets. The way that we live, work, shop and socialise has changed beyond recognition which has created immense challenges for town planners and those involved in developing the built environment. Internet shopping, declining footfall and increasing costs have had a huge impact on the viability of the retail sector. Vast shopping centres occupying prime town centre spaces, generally have increasing numbers of empty units and are often in need of reinvention. The revitalisation and reinvigoration of our towns invariably require a new ‘destination focussed ‘ approach to marketing and branding.
The space we have in our towns is no longer reserved for retailers and must become multi-use if it will be fit for the requirements of today and then into the future.
A mix of uses is really important to create vibrant and economically thriving areas. People will be drawn to an area with the promise of great workspaces, quality spaces to live, exercise and enjoy life. Restaurants, cafe’s, bars, green spaces, community and innovation hubs are all part of that exciting new mix. The offer of experience is key to successful placemaking, we want to visit somewhere with a sense of place and defined identity. The catalyst for this is often innovation which draws talent and entrepreneurs who generate employment opportunity. Connectivity and strong transport links enabling the flow of people to come and live successful lives and stimulate the economy.
Just like people, places need a strong identity to have an extensive appeal. Rarely do we share our time with people who are bland or boring, the same can be said for towns and places.
Destination Marketing and Placemaking aims to convey the distinct and colourful character of a place or area. To maximise the effectiveness of this activity, this needs to be done with real vigour and consistency.
Some good questions to ask: What are the values we aspire to? What is the history of the area? What are the cultural roots? What are we famous for? Who do we aspire to be and what do we want to be known for?
What events could take place here? Public consultations whilst often a requirement of planning can be a great way to engage the local community and bring them into the placemaking process by asking for their views.
Advertising & Design
Content & SEO
Public Consultation Material
Data collection and evaluation
Have you got an upcoming destination or placemaking project?
See a project in our work relating to destination marketing
Call us on 0161 941 4615 or email: firstname.lastname@example.org
Whatever the size of the project we're happy to help. From branding your start-up, refreshing your existing identity to creating a new website. Fill in your details below and we will be in touch.