Covid 19 has turned our world upside down. For many businesses, their lifelong customers may no longer have their doors open and In-turn, their customers are on an enforced lockdown.
The supply chain is disrupted at every turn, cash has started to flow less freely. So, what do we do? Where do we go from here? For many, it’s a case of hunkering down and riding out the storm. Mothballing and sitting tight is certainly a valid strategy for some.
For others, necessity is the mother of all invention and the need to move stock to a new market means that food suppliers who traditionally supplied the restaurant trade are now quite unexpectedly looking to the domestic market. This makes perfect sense, supermarkets are largely out of bounds for self isolators, online ordering with the big supermarkets is nigh on impossible.
This is a time of great opportunity for local food suppliers to enter the market and provide a more convenient, more personal and more efficient service to the general public. Our time is now largely spent indoors, so great, fresh food is one thing that we all need more of. Eating out is a thing of the past (for now) so ‘eating in’ needs to be a more fulfilling experience. For those who get this right, then this could be a new customer base…for life!
Those who win at technology, normally win. We can help you build an online shop to make ordering seamless and painless. The easier it is, the more likelihood of repeat business.
What is your social media presence like? Community groups are building, time spent online is growing. So what marketing are you doing? We can write engaging content, create stunning graphics and video to build awareness and create a buzz.
This is a time of change. Let us help you change for the better through great marketing activity.
One of the strongest aspects of your marketing strategy, it is vital to keep your social media content fresh and current. Engaging with relevant groups and organisations will help build awareness, promote conversation and channel traffic towards to your website. Where to focus and how to communicate are key. We can help with developing your strategy on Facebook, Instagram, Twitter and Linked IN. We can also help with the creation of interesting content, vibrant video and stunning graphics to ensure that your business is front and centre of people’s minds and connecting with them emotionally.
So you’ve started driving traffic to your website, what now? A clunky, poorly branded website will bounce visitors away, undoing all your hard marketing effort. The modern website experience should be mobile focussed, easy to use and designed with the user experience in mind. Building a great website experience relies on slick branding, great design, engaging content and smart SEO strategy. Are you selling directly on the website, how easy is that for the customer? A sticky relationship between you and your new client base is what we are striving to build.
Your brand is a reflection of business, everything that your business represents. These could be things like quality, speed, innovation or style. The best way to strengthen your company for long term success is to develop a strong brand style and guidelines so that you can consistently represent your values, drivers and ideas. The consistency will provide your audience with comfort and security to help you build lasting relationships with them.
Already ahead of the curve when it comes to marketing? Perhaps you are short on time but big on ambition to reach out to the market? If you need a helpful team with some great creative ideas to give your website a lift, then we can help! Keeping things visually fresh is a great way to boost your company profile. There’s always a new trend to follow and growing opportunities that will breathe new life into your brand.
Whatever the size of the project we're happy to help. From branding your start-up, refreshing your existing identity to creating a new website. Fill in your details below and we will be in touch.