We all know that nothing tells a story better than a well-produced video or motion graphics and it’s a known fact that it’s a great way to draw people to your site and keep them there. Search engines love media and they are keen to reward you for your efforts.

With animation, small decisions can create a huge impact on how your audience feels about your brand.

Will your audience respond better to a fast-paced, hard-hitting visual style where art elements are constantly moving around? Or does your story require slower pacing, allowing the artwork to more calmly resolve into scenes, inviting the audience to pause and reflect? For either direction, choices on framerate, velocity, cuts, transitions, easing, and timing should all be made intentionally.

For voiceover, it’s crucial to consider what sort of narrator your audience wants: male or female, old or young, authoritative or conversational. When it comes to voiceover production, work with your audio engineer on technical details. 

Music must always match and enhance the mood and pacing of your motion graphic. It’s important that your composer has an in-depth understanding of your goals, audience, and vision. Light, acoustic, and upbeat instrumentation will create an inviting and uplifting environment, whereas ambient, electronic tones will often establish a darker, more urgent mood. 

There are many reasons why the best companies invest in animation and motion graphics. It’s the preferred medium for the vast majority of audiences. But the ultimate question about “How do businesses benefit from video animation” or any visual marketing content? The same as for any marketing spend: return on investment.

Our clients at The Agency Creative have used animation on their website and social channels to explain complex products and introduce new services, many of which boast creative illustrations and infographics. their clients now associate the brand with their new videos.

At the Agency Creative, we love to invest enough time to gather the much information as possible into your project following this simple process.

OUR PROCESS

Get a fresh perspective on your marketing videos for social media and website. Call your Marketing & Design Agency in Cheshire on 0161 941 4615 or email info@theagencycreative.co.uk

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