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    The Agency Creative

    St. Mary’s Studios
    St. Mary’s Road
    Bowdon
    Manchester
    WA14 2PL

    0161 941 4615

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    Importance-of-Mobile-Optimisation

    Importance of Mobile Optimisation

    23/02/16

    Web Design

    Over a quarter of web searches are now done using a mobile device. With that in mind, here are 5 key reasons to ensure your business’s website is optimised for mobile devices…

     

    Improves User Experience

    Generally search information clear and quick. Dependant on the type of business, mobile purchases are often impulse buys and statistics show that more money per purchase is now spent on mobile compared with desktops. By optimising your mobile site to direct the users easily through a journey to make a purchase or enquire will lead to more success from your website.

    Increases Brand Engagement

    When people find your mobile site more satisfying to use, they are much more likely to return on a desktop to look into your brand further. If you can’t provide what they need on the mobile site they’ll be much more likely to look for a competitor. Furthermore, if you’re a local business, mobile optimisation takes on an even greater importance.

    Increased Conversions

    Desktop websites are ineffective when converting potential customers into buyers/enquiries. Over one third of users on a mobile site will leave without making a purchase or enquiry. Mobile users have little patience for an unwieldy website especially when contact pages, links, call to action’s are difficult to access.

    Reduce your bounce rate

    If your website looks poor on mobile, it gives your competitor that edge they didn’t know they had! It might be that your website looks great on a desktop but is unreadable on a mobile device. Pinching to zoom or squinting to read can put off potential customers, causing them to head straight to your competitors.

    Be liked by Google

    For searches performed on a mobile device Google now factors in whether a website is mobile responsive or not. Not only does a mobile site improve the user experience it also ensures a higher level of visibility.

    Interested in a mobile optimised website give us a call 0161 941 4615 or email info@theagencycreative.co.uk

    Contact Us

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    Whatever the size of the project we're happy to help. From branding your start-up, refreshing your existing identity to creating a new website. Fill in your details below and we will be in touch.

      Contact Us

      Whatever the size of the project we're happy to help. From branding your start-up, refreshing your existing identity to creating a new website. Fill in your details below and we will be in touch.

       

      Call Us 0161 941 4615

      Email Usinfo@theagencycreative.co.uk