Importance of Mobile Optimisation
Over a quarter of web searches are now done using a mobile device. With that in mind, here are 5 key reasons to ensure your business’s website is optimised for mobile devices…
Improves User Experience
Generally search information clear and quick. Dependant on the type of business, mobile purchases are often impulse buys and statistics show that more money per purchase is now spent on mobile compared with desktops. By optimising your mobile site to direct the users easily through a journey to make a purchase or enquire will lead to more success from your website.
Increases Brand Engagement
When people find your mobile site more satisfying to use, they are much more likely to return on a desktop to look into your brand further. If you can’t provide what they need on the mobile site they’ll be much more likely to look for a competitor. Furthermore, if you’re a local business, mobile optimisation takes on an even greater importance.
Desktop websites are ineffective when converting potential customers into buyers/enquiries. Over one third of users on a mobile site will leave without making a purchase or enquiry. Mobile users have little patience for an unwieldy website especially when contact pages, links, call to action’s are difficult to access.
Reduce your bounce rate
If your website looks poor on mobile, it gives your competitor that edge they didn’t know they had! It might be that your website looks great on a desktop but is unreadable on a mobile device. Pinching to zoom or squinting to read can put off potential customers, causing them to head straight to your competitors.
Be liked by Google
For searches performed on a mobile device Google now factors in whether a website is mobile responsive or not. Not only does a mobile site improve the user experience it also ensures a higher level of visibility.