Ingredients for Digital Marketing
Ever been curious as to what goes into Digital Marketing?
Join us as we explain the perfect recipe for making your business succeed online. We’ve decided to put together a blog post explaining exactly what digital marketing is, and why its so important for the growth of any business.
There are several different aspects we must cover to ensure successful digital marketing; as listed above.
We’ve put together the following image to help explain each individual aspect of digital marketing in its simplest form.
We use the term ‘social media’ to cover internet and mobile based channels and tools that allows for interaction between users. Things such as Facebook, Instagram and Twitter. These channels when used correctly can produce effective results for businesses. A successful utilisation of these channels can be simple things such as running special offers or promotions through your social media pages. For example, rewarding your followers with discounts not only drives business but also awareness of your brand.
Here we’re referring to the actual makeup of your website – the text, the images etc. Not just websites but social media too. Ensuring you have high quality content will drive business and also effective communication to your customers. It might be worth considering hiring someone to produce engaging content for you, as so many don’t always seem to get it right. Natural and free flowing copy is an indicator of high quality and relevant content – Google will reward this as it wants the users of its search engine to find websites that meet their need through merit, and not trickery.
Digital Display Advertising
Online advertising in the form of banner ads, Display advertising relies on images, audio and video to communicate – a lot more enticing then the typical text based ads, which increases success rates.
Such things as newsletter mailing is a fool proof advertising format, This type of communication is perfect for clients who may not be on other channels, such as Facebook or Twitter. E-marketing can have a more personal touch, and is a great way of communicating what your business has been up to or any important news.
SEO focusses on growing your business’ visibility in organic search engine results. By ‘organic’ we mean non-paid. SEO includes both creative elements and technical elements to improve your website’s rankings – which in turn drives traffic to your page and increases awareness in search engines. Search engines are the most frequent used method of navigation, by getting your website to rank higher on search engines you will increase the traffic to your site which should translate into more enquiries or business for yourself.
As explained in the above this advertising method requires you to pay the publisher of the advert when the ad is clicked, This method is a sure way of driving traffic to your website, as you are ‘buying’ visits to your site as opposed to earning those visits like we explained in the SEO section. So if someone was to use a search engine you would usually find the top two or three links are ‘PPC’ advertising.