Manchester based ‘Lois Burton Ltd’ specialise in executive coaching and leadership development. As one of the premier coaching and consultancy companies in the North West of England, a strong brand presence was seen as essential for their ongoing success. We were asked to work alongside Lois Burton to help them redevelop their brand identity, e-marketing and print material templates. This family business is defined by outstanding service, professionalism and 15 years of experience.
The company is very much people focused so we wanted to communicate this within the logo design, the symbol created uses a simple outline of a person standing with arms held aloft, then repeated in a circle creating the distinctive star shape – a reference that links the star potential of their clients and the ability to achieve their goals. We developed the accompanying strapline “inspirational coaching and leadership” to reinforce the services they offer to clients.