Branding is a catch-all term that means different things to different people. As a Design Agency in Cheshire, we would just like to get one thing straight: branding is NOT just the redesign of a logo or the change of a colour palette. Don’t get us wrong; these changes can form part of a campaign (note the term ‘part’) however, branding is about holistically defining the very essence of your business and applying it to everything you do, leading to a consistent and clearly defined experience for your customers.
Step one of any branding project should be to take stock of your existing identity and your customers’ perception of it, and then decide how and why things need to change (if at all). Don’t be put off, branding is a pretty simple process, and when it is done right, the results for your business can be truly transformational.
If you dive headfirst into business without an overarching concept of your brand and how it needs to be conveyed then, you’re doomed to failure. It’s no good painting a particular picture on your website which you then contradict in your printed material, for example.
As a Marketing agency in Cheshire, we can help you to develop a clear and coherent brand identity that expresses and maintains your USPs at every customer touchpoint. That way, both internal and external stakeholders will be in no doubt as to exactly what your business is all about.
What your business sells, the way in which it sells and how it makes people feel goes a long way to defining a brand. We all form emotional connections with brands, some good and some not so good. Ultimately, you need to think about how do people perceive your business and what you do? What are your brand character traits that customers come to rely on and which encourages them to return time and time again? This is where your value lies, and this can help you to define your proposition as a business. Our job is to reflect this into all things visual so that your customers come to understand not just what you do, but why you do and how you connect with their own values.
Whatever the size of the project we're happy to help. From branding your start-up, refreshing your existing identity to creating a new website. Fill in your details below and we will be in touch.