In the days before the Internet, a corporate brochure was an essential tool as it was a vital part of a business marketing strategy. To be honest, in many cases handing out, a marketing brochure WAS the marketing strategy.
These days we have an array of digital marketing opportunities that must be embraced, so the traditional printed corporate brochure must be dead, right? No, not exactly. A good marketing strategy should consider a wide variety of media, with the weighting towards each element dependent upon the target market and the product or service that is being promoted.
As we go about our daily business, meeting potential clients, suppliers, and partners, leaving something tangible, tactile, and intriguing is a fabulous way to communicate our brand proposition and ensure it sticks firmly in peoples’ minds. In certain markets, internet access may be more limited, so for them, printed material is of particular importance.
Digital communication is so prevalent now that it can be easy for clients to ‘miss’ email links and attachments. As a company that offers brochure design in Manchester, we know that sometimes handing over something tangible can in itself be more attention-grabbing and helps capitalize on an opportune moment.
Digital communication is so prevalent now that it can be easy for clients to ‘miss’ email links and attachments. As a company who offer brochure design in Manchester we know that sometimes handing over something tangible can in itself be more attention grabbing and helps capitalise on an opportune moment.
Design and branding are just as vital in brochure design as they are in digital media, however, there is also an opportunity to get creative with the format of the hand-out. Clever folds, intriguing sizes, unusual paper and card stocks, striking imagery and clever use of type and colour can all contribute to an outstanding brochure.
Think about the practicalities of use. How will the brochure be distributed? If it is by Royal Mail, then postage costs can have a huge impact if weights and sizes are exceeded. Quite often, less is more when it comes to wording. Pictures say much more than reams of text so ensure that this is considered within your design.
Do you require something versatile? Perhaps you need to tailor your hand-outs to include different fact sheets. If this is the case, then a presentation folder might be more appropriate than a fixed format brochure as inserts can be included depending on who it is going to. It then becomes much more personal.
Most brochures are either folded or stapled. Consider other binding methods to create an impact. Perfect binding, PUR binding and singer sewing are all processes that we have used to great effect.
Whatever the size of the project we're happy to help. From branding your start-up, refreshing your existing identity to creating a new website. Fill in your details below and we will be in touch.