Case Study

Bespoke International Group

branding
design
digital
motion-graphics
web-design

Bespoke International Group specialise in delivering Global Business Solutions, covering customer service and customer experience.

The Bespoke proposition offers an outsourced, tailored customer service solution to major businesses in the UK, Australia and the USA. They are a truly global business, with both a UK presence and highly experienced teams operating out of the International Contact Centre in Durban, South Africa.

South Africa was voted the world’s No 1 outsourced service destination in 2019 and the country supports over 50,000 job positions in this sector. As a location, SA is able to offer time zone advantages, a low cost base and a workforce that is well educated and highly motivated to deliver outstanding customer service. There have been a number of white-papers detailing the phenomenal success of SA as a destination

When it comes to customer engagement, the Bespoke teams are able to be ‘be the Brand Voice’ of the businesses it represents. They have built upon the SA advantage, to build an offering that is able to consistently match on-shore team performance at a much lower cost. This service is offered over the phones, via email and over live chat.

Through consultation, Bespoke develop a deep understanding of prospective operations so that they can propose a tailor-made solution to customer service requirements. A UK based CEO provides a powerful advantage in terms of consultation and client support.

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Website Design

We have created a new website for Bespoke International Group that better reflects their position as a market leader. Developed in 2021, the website is created in WordPress and showcases the services Bespoke offer, SA as a destination, key people, case studies and latest news.
Video is used throughout the website to convey key messages and unique selling points.

Promotional Videos & Social Graphics

To enhance Bespoke International Group’s online presence via LinkedIn, we have designed various videos and social media graphics. These social posts are designed to support blog posts and to communicate important facts about the company to the wider business community. The branding and visual style is consistent with the website branding to provide a seamless brand experience.

Exhibition Stand

Our brief was to create stands and material that would give Bespoke International Group maximum impact and exposure within a 3m x 2m space at the Customer Experience Conference in London. We used a combination of fabric display units, screen display brand video, and branded giveaways to create a stand-out presence for the client. There was a real buzz around the stand.

Merchandise

We created a range of merchandise including branded notebooks, sweets, tote bags and folded leaflets to build brand awareness and promote the company at the conference. The Merchandise was an effective way to get the brand out there and in the long run will remind the recipient when they need a service or product that Bespoke International Group offer.