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    The Agency Creative

    St. Mary’s Studios
    St. Mary’s Road
    Bowdon
    Manchester
    WA14 2PL

    0161 941 4615

    Case Study

    Easylink Freight

    • Design
    • Motion Graphics
    • Videography

    EasyLink Freight are specialists in connecting their clients to suppliers and customers both nationwide, and across Europe. With access to over 6,000 vehicles, the Easylink proposition is built upon complete assurance that goods will be delivered safely, securely and on time. The booking process is easy and direct palette deliveries offer a cost effective and highly efficient transport option. From their base near Knutsford, Cheshire, Easylink Freight offer a completely managed and tracked service for clients in many different industries. These include: Hospitality, Manufacturing, Engineering, Horticulture, Construction, Retail and Import / Export.

    Our brief was to develop a number of service videos that suited their branding style and personality. This was reflected through a unique and distinctive illustration characteristic, blended with video footage, that utilises the Easylink branding and vibrant colours.
    We shot the video on site at head office and the illustrations were later animated with professional voiceovers overlaid to create an engaging and easy to follow set of sectorised information videos.

    You can check out the website HERE

    The Brief

    When Easylink Freight asked us to develop videos that explains the what, why, and how, we had quite an open brief, and were able to develop the main message from storyboard level.

    “We love to think that our client is a key member of our creative development process”

    Our process prior to storyboarding a video:

    1. Define the objectives and perameters of the project

    2. Collect existing material and brand assets

    3. Document clear goals and timed deliverables

    4. Define the target audience and align messaging

    5. Seek feedback and validation from the client

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    Whatever the size of the project we're happy to help. From branding your start-up, refreshing your existing identity to creating a new website. Fill in your details below and we will be in touch.

      Call Us 0161 941 4615

      Email Usinfo@theagencycreative.co.uk