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The Agency Creative
St. Mary’s Studios
St. Mary’s Road
Bowdon
Manchester
WA14 2PL
Case Study
Eden Place – Property Development Branding
- Branding
- Design
- Digital
- Motion
Eden Place is the latest property development from Hale based, Mirasa Developments. The new build development, based in the heart of Cheadle village, Greater Manchester consists of 27 luxurious 1 and 2 bedroom apartments with on-site parking. The Mirasa team ensures each layout is planned individually and every possible attention to detail is considered to maximise the comfort and ambience of every room within each plot. The location provides easy access to Cheadle Village, Didsbury and Stockport as well as Manchester City Centre. The location makes it a superb option for those looking for a sense of community, quality living and access to extensive retail and leisure facilities.
Branding
The Agency used this great opportunity to develop and create a simple brand style that captures the essence of the development and the luxurious apartments within. The style chosen uses geometric shapes and imagery to highlight the modern design within the development, appealing to a young professional demographic who might be looking for their first step on the property ladder using ‘Help To Buy’ or ‘Shared Ownership’ schemes. We have used the ethos of property placemaking to market this as the prime property destination within the village.
Brochure
The Agency Creative applied the brand style to a landscape brochure design. This allows Eden Place to communicate all of the important and exciting facts about the development. Through engaging copy and bespoke stylised imagery, It highlights the area of Cheadle village, the stylish apartments and provides an infographic guide on the ‘Help To Buy’ scheme.
Property Sheets
Alongside the brochure, we also designed a property sheet using the same brand style. This is used as a template to enhance the specifications of each apartment. This is also used as a digital emailer so viewers have the opportunity to see each apartment in more detail.
Video
As part of Mirasa’s branding and marketing process, we developed some visual storytelling through video. This expands the essence of Eden Place in more detail and communicates with the viewers in a friendly and sophisticated way. The video pays particular attention to the quality interiors, Bosch appliances and conveys spacious luxury living.