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Case Study
HASH Ath-Leisure
- Design
- Digital
Developed by UK-China business consultancy, The Brand Hive, HASH is a new ath-leisure lifestyle brand.
HASH wear is inspired from, and designed for a social and active generation. Minimalistic in design, the clothing and accessories mix bold lifestyle statements with fitness wear that uses fine fabrics to provide a perfect fit.
Designed in the U.K., primarily for the Chinese market, the idea originated from HASH running which was built upon social fitness and having fun. Bold prints are influenced by a modern lifestyle of sport fused with music, fashion and social media. It’s global brand philosophy is all about having fun, keeping fit, being individual, and looking good.
Web Design
The Brand Hive website is cool, clean and easy to navigate. Dual language, the site is designed to appeal to both the U.K. and Chinese business community. The imagery and styling reflects the experience of the brand’s directors in fashion, leisure and design. Built in WordPress, the website offers a very user friendly experience.
Photography
In preparation for the website launch and Chinese product launch on ‘Taobao’ the photoshoot took place in Manchester under the direction of Mike Burgess, the brand founder and with Cheshire / Manchester based photographer Mark Williamson. The shoot combined studio shots with Northern Quarter street locations to provide a variety of striking images for use in their ongoing marketing.
