Based in Stockport, Hydraclean Ltd is one of the UK’s leading specialists providing water compliance and Legionella compliance surveys.
Hydraclean provide services to a wide range of workplace organisations, these include schools, hospitals, housing providers and leisure market operations. Left unchecked, the water infrastructure within these environments can represent a serious risk to public health. Legionella is a potentially lethal condition that can thrive if suitable measures are not taken. Given this, the work that Hydraclean do is vital to public health and safety.
A detailed survey of pipework, tanks and tap networks is often the starting point for any investigation. Hydraclean use pioneering software that provides in-depth, accurate and real-time reporting that can be accessed across both supplier and client networks. On-site technicians are able to check, record and update HSE compliant critical data in the form of dated reports and recommendation documents. Data and images are then recorded via a bespoke app on a iPad or similar device. This data is then securely stored in a back end data portal.
In order to convey their step-by step process, we were asked by Hydraclean to create an engaging animated explainer video to tell this story in a clear, simple and credible way.
We developed a modern illustration style using the brand colours to create a bespoke style that was then animated in-line with a predefined script. To provide additional clarity, we recorded a voice-over using a professional artist to voice-over the script, this was then synchronised with the animations. The resulting video sits on their website and is used as part of the sales delivery process. Video is one of the best ways to explain a concept and highlight the benefits that a service or process can deliver.
Further to the creation of the explainer video and the hugely positive reception from the client and their customers, we were asked to develop the project further by using the unique illustrations within two corporate brochures. The company now have a suite of unique, engaging and professional material that enables them to showcase the Hydraclean value proposition and gives them a clear competitive edge over some of their competitor providers.
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