A Manchester based charity that does amazing work in the Kibera Slum of Nairobi, Kenya, Kibera Kids offers a lifeline to some of the world’s poorest children.
The logo is made up of hand prints which are prominent in the charity centre that they operate in Kenya. Representing the children they help, the bold colours give the logo a striking and vibrant appearance.
The font used has an approachable and soft characteristic which conveys caring and assistance. This branding has been developed and applied throughout the website, social media and on printed materials.
The user experience of the website has been designed to offer numerous and prominent payment calls to action to help boost fundraising efforts. Every page features a ‘donate now’ button.