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The Agency Creative

St. Mary’s Studios
St. Mary’s Road
Bowdon
Manchester
WA14 2PL

0161 941 4615

Case Study

Manchester Airport

  • design
  • digital
  • print

Many of us have used Manchester airport, for both business and leisure, however the changes that are now taking place are on an unprecedented scale. The transformation will bring huge benefits to the area, in terms of job creation and economic generation. Many more routes are now coming, to key locations in China and West Coast America. We have worked closely with the airport’s transformation team (MAN-TP) to develop literature and advertisements to both inform and educate on Terminal Two’s exciting regeneration.

Brochures

One of the first projects we undertook for Terminal Two, we designed a 16-page design that conveyed the key benefits of the expansion whilst reflecting MAG Group’s brand guidelines. Statistics combiner with computer generated visuals helped to depict how the airport will look following the re-development of Terminal Two. We also handled the print requirement for this job, which involved a highly responsive turnaround.

Advertising

We have designed an advertisement to inform the public of Manchester Airport Terminal Two’s expansion plans.The advert is for a Manchester based Newspaper’s website and a regional News website. The advert was designed in two formats, the one displayed here is a website skin, suitable for desktop viewing it is displayed around the main website content.

Mobile Pop-Up

The second format of the advertising was a pop-up, suitable for mobile. Any user of the newspaper’s website would see this pop-up before continuing onto the website’s homepage. Both adverts linked through to the MAN-TP website – a page listing any disruptions airport visitors may experience, this will change as developments progress.

Billboards

We were asked to design a range of internal and external billboards to help inform the Airport users of the new plans for the expansion of Manchester Airport’s terminal two.

The 1 billion investment into the Manchester Airport Transformation Programme will completed by 2020, and will see the inclusion of more than 220 new destinations, and 60 new retail, food and beverage outlets.

The billboards are located within terminal 2 and externally at some key roadside billboard sites. They are text driven and focus on delivering factual information to the users of the airport. We have included outlines of some of Manchester’s iconic buildings along with Manchester Airport’s control tower.