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    The Agency Creative

    St. Mary’s Studios
    St. Mary’s Road
    WA14 2PL

    0161 941 4615

    Case Study

    MAG – Manchester Airports Group

    • advertising-and-digital-marketing
    • branding
    • design
    • digital
    • print
    • web-design

    MAG (Manchester Airports Group ) is a leading UK airport group that owns and operates Manchester, London Stansted and East Midlands airports. They see over 60 million passengers flying through its airports every year, and employ over 40,000 people on site.


    Branding Campaigns

    Many of us have used a MAG operated airport for either business or leisure.
    As part of their communications and engagement strategy, we have developed multiple sub-brands and campaigns, in order to celebrate and acquire new talent.  In 2023 MAG have launched new values, a great way of encouraging all employees to live the values and keep going above and beyond.

    By establishing a positive core image brand, Best Summer Ever 2023 and We are Journey Makers are two such brands. We have created an array of marketing material outlined under specific brand guidelines, that co-exist with and enhance MAG’s existing brand identity.


    Security and Recognition video animation

    Created to raise awareness internally about the new changes and the benefits MAG offers to employees.
    We have created a set of two videos: A security video animation, that helps to communicate upcoming changes, and improves colleague and passenger journeys. MAG’s airports are positioned as world-class airports, with Manchester, The UK’s Global Gateway in the North. The security team is at the heart of this campaign helping to make the ‘best summer ever’ for all. 
    Celebrating Our Journey Makers is an explainer video outlining how MAG intends to celebrate and recognise staff members for going above and beyond with the new recognition scheme, full of benefits for all departments in all three airports (Manchester, London and East Midlands).

    Celebrating Our Journey Makers

    Our Security Changes

    Interactive colleague’s engagement wall

    MAG found there was a need to create a Colleague Hub, where everyone is allowed to have their say from different departments and seniorities levels, the goal is to improve the working environment and provide the best service for all passengers as well as recognise flaws and ways of addressing situations.

    Therefore, we have created an interactive wall where all this feedback has been collated and brought together into one seamless Interactive PDF, on which staff can reflect and learn from other peers’ experiences.


    MAG Employer Brand

    Manchester Airports Group (MAG) required a range of material to be produced for their employer brand including letterheads, compliment slips, email headers & footers, merchandise, powerpoint templates and social media templates.

    EDI Calendar

    An Equality, Diversity and Inclusion calendar designed for London Stansted Airport with themes for each month.

    MAG Recruitment Campaign

    Following the increased passenger demand in Winter 2021, Manchester Airports Group (MAG) required graphics to promote employment opportunities across its three airports – East Midlands, London Stansted and Manchester. Roles range from security officers, customer service officers, car parks staff to hospitality and lounge staff were all in high demand.

    To support this recruitment drive, we produced a series of graphics for posters, digital display boards within the airports to raise awareness and drive job applications from those with the right skills. The graphics combine authentic ‘real-people’ imagery with the MAG brand colour wash and attention grabbing copy.

    See The Agency’s work & services here

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