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The Agency Creative
St. Mary’s Studios
St. Mary’s Road
Bowdon
Manchester
WA14 2PL
Case Study
RTX Routetrader
- Branding
- Design
- Web Design
The Agency Creative designed a new logo and a fully optimised website for RTX Routetrader, whose Company name came from the first version of their software called Routetrader.
With headquarters in London, RTX is the global voice hub for 1000’s of telecom operators around the world. Through its easy to use, scalable and secure portal, their members gain immediate access to global carrier traffic and RTX services designed to support their business growth.
Tried and tested since 2009, RTX’s inbound platforms have enabled their partners to extend their reach and expand their customer base globally, but fully outsourcing their bilateral traffic trade to RTX. RTX’s pioneering technology has become the industry standard for global exchanges.
Logo
The logo design reflects on the company drivers of RTX. The missing elements within the logo create a unique and intriguing design that grabs the viewers attention. It is designed with technical effects to highlight the main services provided by the company.
Our client requested that the shield should be incorporated into the rebranded logo design. Our designer placed the shield to the left side of the ‘RTX’ to make a connection to their previous logo. This gives RTX’s clients and customers a sense of familiarity and can also make more of an impact when a rebrand keeps some of the previous logo’s aspects.
Website Design
The Website for RTX was designed and developed in WordPress by The Agency Creative to showcase their Fintech business. The website prominently features a technical wave that moves in a constant flowing motion along the header, to represent the connectivity of their brand.
The website developed uses a simple colour palette of white, blue and green and is easy to navigate.
Whilst, RTX’s previous website displayed icons, The Agency wanted to improve the clarity of the icons and developed a suite of new icons that showcased the services available on the home page, with simple headings.
