‘Home is where the heart is’. Where we live and how we live says so much about who we are. Through our marketing work with property management companies, we’ve been involved in developing the Property Marketing & Branding for many exclusive property developments. Higher up the scale, these developments take on their own identity, formed by key factors such as location, facilities, service, style and demographic appeal. More that just bricks and mortar, the apartments that make up these developments are a collection of homes to a great many individuals and families. Effective property brands are developed to make a personal & emotional connection with prospective buyers.
A few examples developed for Mainstay Group are shown below:
‘Liberty Place’ is centrally located in Birmingham City Centre. The brand appeals to professionals of all ages and is marketed to those that want to be close to the commerce and culture of the city, whilst receiving the highest levels of service.
‘City South’ is located right in the heart of Central Manchester and is in easy distance of the main shopping, entertainment and cultural districts. Stylish, modern and fully equipped, the logo uses a simple typeface that reflects understated, simple quality. This branding appeals to a younger demographic seeking out high-end city living.
‘Undercliffe House’ is a fully serviced retirement property based in Warrington, Cheshire.
Exclusively for the over 55’s, the logo’s script font has a classic feel and is designed to appeal to an older demographic looking for a home in a high quality residential complex.
Liverpool’s ‘View 146’ is a collection of luxury apartments. With views over the city and beyond, the development represents a major part of the regeneration that has taken place in the Everton area. The branding conveys modern, stylish and aspirational living.