Property Marketing SEO – How You Can Boost Your Rankings In Local Search Results
Marketing in the property sector can be incredibly costly and fiercely competitive. Whether you are looking to promote a commercial or residential property investment, the core marketing principles remain the same. At least in the land of search engines, anyway.
How Other Marketing Strategies Boost Your SEO Efforts
It’s worth mentioning that SEO should (almost) never be your only method of attracting new visitors and customers to your business. More than ever before, search engines are considering more external factors when working out where to place your site in the search results.
This means that having a solid, all-round brand and marketing campaign will work wonders for your SEO campaign. Having a strong, targetted social media following shows search engines that you are a real company that interacts with its many customers. Getting direct traffic from people who are typing in your URL after reading a business card or flyer shows that people are interested in finding YOUR business and haven’t just landed on it by accident or coincidence.
Using SEO To Promote Commercial & Residential Building Projects
The great thing about marketing property projects (commercial or residential) with SEO is that you have an infinite amount of “brick and mortar” search terms to relate to. Let me explain…
If we’re developing a website to promote a residential housing estate, We have a huge amount of related content at our disposal that we can include on the website. For example, we can write about:
- Nearby schools & shops
- Local transport routes
- Nearby towns and cities
- The houses themselves (build quality etc)
- Local landmarks
This gives me hundreds of talking points that all directly or indirectly relate to the housing estate development. People who are searching for schools in the area may stumble across my website because I have included information on the schools within walking distance of the development. You can see how branching out like this can build up interest from people who weren’t originally even looking to buy a new house.
The other major benefit of promoting “brick and mortar” projects through search engine optimisation is that you can utilise Google Maps and other interactive / non interactive directories. The simple fact that you have a physical location to mark on a map gives you a huge advantage in search results over other industries. It proves to search engines that you are a real thing with bricks on the ground. If you compare this to a service business with no customer-facing HQ, you can see how much of an advantage you really have.