As a team full of designers, and creative thinkers, we are constantly researching ways in which to improve our skills. This blog highlights key information as to why we think adaptable branding is important.

Global issues, movements, and subjects, create huge impacts within the design industry. We believe that one of the best ways to keep your brand alive is to allow it to grow with its surroundings.

There are many reasons why companies update their branding. We feel that ‘keeping up with trends’ is the most common reason. Noticeably, we are now living in a minimalistic society, and many brands have updated their logos and elements to reflect upon this.

An interesting series of mockups have been created by branding specialist Thomas J. Stevens. These images manifest a realistic example of what could have been if these world-famous brands never updated their logos. As their business grows so do their products and following. Due to this, it’s clear to see that their original logos would have never reached the modern design demands of today.

“I was thinking about the biggest brands we see day in day out and the impact on their products or services had they chosen not to rebrand their business,” Stevens explained to Creative Bloq

Yes, rebranding is incredibly important. However, temporary updates to your logo can also create a huge impact. Using your brand to showcase support for surrounding subjects is a great way to do this. One of the best examples of this is celebrating pride through your brand. Yes, we agree that pride should be celebrated and supported all year round and not just paid lip service, however, we feel that during pride month, dedicating parts of your brand to the occasion is a great way to show support. Also, who doesn’t love to see rainbows everywhere?

We wrote a blog featuring our favourite pride branding/products last year. Click here to view it.

More examples of this consist of branding for, The Euro’s, The World cup, Christmas, and other general celebrations that we come across throughout the year. Coca-Cola is one of the largest companies in the world, they are continually showing support for their surroundings through branding. Great examples of this are their Euro football and their coca-cola truck.

Our recent blog ‘Rebrands That Got It Right’ features 8 of our favourite company re-brands. As branding and logo design is something that we specialise in, we love to see when well-known brands develop their style too. These brands have adapted to become more effective in today’s society.

One of our favourite company re-brands is Burger king. We believe that they have found the perfect balance between modern and retro. They chose to re-create their logo from the ’90s, and we love the nostalgic simplicity within their new branding.

We feel that retaining elements from previous logos can be important to your brand. It can give viewers a sense of familiarity, and make a lasting impression. Premier League’s re-brand is a perfect example of this. Their new logo consists of a geometric lion’s head (which appears to be in the shape of a football). Paired with a simple and modern font. This logo rebrand has become incredibly versatile, due to the fact it can be laid out in many ways whilst remaining memorable. The new brand colours are so powerful and vibrant, allowing them to complement the geometric shapes of the brand perfectly.

Overall, we believe that brands should always think about how they are communicating with the public eye. Whether it’s a special occasion, a movement, or the era we are living in, brands need to try and stay relevant and effective.

Get a fresh perspective on your branding. Call your Marketing & Design Agency in Cheshire on 0161 941 4615 or email info@theagencycreative.co.uk

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