Building a website isn’t easy, but thanks to the growing popularity in free website builder tools many people seem to think building a website themselves is an easy task.
Lets have a look at what your site actually does. A website is your ‘shop window’ and making an instant positive impression is essential, wether that is on mobile or desktop. Your ‘shop window’ needs to look beautiful to sell your business, product or service effectively. It is a reflection of your hard work and its purpose, is to make a difference to your business.
Web design is more than just choosing some photos and text. It is about producing a coherent visual that represents your business and communicates your skill set. Website builder tools have generic templates for you to use and ‘customise’, but the extent of customisation is limited. The templates restrict certain features which you would be able to include with a custom design.
The website builder tools sell the illusion that it will take you a couple of hours – when in reality it could take that time just for you to play around with different templates, not to mention deciding suitable imagery. The time you would sacrifice getting to grips with the builder tools, could be time better spent on other aspects of your business.
You wouldn’t take upon the job of a dentist, a plumber or a pilot. Jobs that require specific training and practical experience, so why take upon yourself the job of a web designer? The expertise and experience of a trusted web designer will give you a professional and specifically customised website for your business, with limited time input from yourself. If you want to do your business justice, then leave it to the professionals.