Animated videos
Animated explainer videos are an effective way of conveying marketing messages and building awareness of your brand, they are also a great tool for internal communications departments. We have created many videos for businesses from our studio in Cheshire for use in a range of sectors including Aviation and airports, engineering, professional services and sustainable energy. Often these are 2D illustrated videos, but 3D is also a popular option, especially when it comes to more technical communications.
Our process
From concept and storyboard through to editing and voiceover, we have a defined process for developing animated explainer videos which has been developed through practice and experience. So, how do you get the most from your branded explainer videos and what are some of the most common uses?
Types of Video animation
Video Length & Structure
Use animation to explain your products or services in a simple and engaging way. Keep it short (30–90 seconds) and focus on the problem you solve. Add a strong call-to-action at the end.
Social Media Content
Post short animated clips (GIFs, reels, or stories) on platforms like Instagram, TikTok, and LinkedIn. Use fun, eye-catching visuals to grab attention in a crowded feed. Tell micro-stories that align with your brand message.
Animated Ads
Use animated video ads on Facebook, YouTube, and Instagram to drive engagement. Animated ads often outperform static images due to their dynamic nature. Keep ads short (under 15 seconds) and hook viewers in the first 3 seconds.
Website Animations
Add subtle animations to your website, like motion graphics for product pages or animated testimonials. Use animations to guide visitors through your website smoothly. Keep it lightweight so it doesn’t slow down your site.
Email Marketing
Add GIFs or short animations in your emails to increase engagement. Use them to highlight a discount, new product, or event. Make sure the animation is optimised for fast loading.
Educational Content
Use animations for tutorials or step-by-step guides to help customers understand your product. Great for SaaS companies, tech products, or businesses with complex offerings.
Brand Storytelling
Create an animated video that tells your brand’s story in an emotional and memorable way. Showcase your mission, values, and the people behind the brand.
Interactive Animations
Use interactive animated elements on landing pages to keep visitors engaged. Examples: hover effects, animated buttons, or interactive infographics.
Live Streaming & Webinars
Use animated intros, transitions, and overlays to make your live sessions more professional. Helps keep viewers engaged and adds a polished look.
Product Demos & Launches
Use 3D animations or motion graphics to showcase new products in a visually appealing way. Great for e-commerce, tech, and hardware businesses.