The Children’s Adventure Farm Trust has been doing amazing work since 1985. Founded by Tim Grundy, The Charity provides an opportunity for sick and disadvantaged from all over the North West to have something that many of us take for granted…a holiday. They are able to experience a fun break at the farm in Cheshire. In addition, CAFT also provides day trips for these kids so that they can visit incredible places such as the zoo or the seaside. Over the years the charity has developed in terms of staff numbers, facilities, profile and also patrons. This, in turn, has enabled CAFT to help even more deserving kids to experience some fun and enjoyment in what are often very difficult lives. Facilities include a purpose-built sports hall, adventure playground, farm animal area, sensory rooms and accommodation for kids and carers.
Working with Cheshire based illustrator Curtis Jobling, we have developed a fresh brand identity for CAFT. The logo features new characters Rosie and Bobby, an inviting font, playful graphic style and a vibrant colour palette. A distinctive illustration style has been developed and consistently applied to all branded material. This includes information brochures, folders, vehicle graphics, stationery and signage. In scope, the website also allows applications to be made for kids to stay at the farm.
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