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The Agency Creative
St. Mary’s Studios
St. Mary’s Road
Bowdon
Manchester
WA14 2PL
Case Study
Manchester Airport
We’ve been supporting MAG owned Manchester Airport with communications, messaging and branding since 2017. The support we have provided has been to aid messaging to both colleagues and passengers around the improvements and change that has resulted from the development of this world class airport.
The Manchester Airport Transformation Programme (MAN-TP) is a £1.3 billion, 10-year investment launched in 2015 to revolutionise the passenger experience, unlock the potential of the airport’s two runways, and establish Manchester as the UK’s “global gateway in the North.” The programme focuses primarily on Terminal 2 (T2) and is being delivered in two major phases. Phase 1, completed in 2021, more than doubled T2’s size with a new pier, modern check-in areas, advanced security, and an expanded departure lounge featuring additional retail, food, and beverage options. Phase 2, expected to complete in 2025, is transforming the original T2 building to create a seamless, high-quality experience throughout the terminal. It includes a second pier with larger aircraft stands, a next-generation security hall with CT scanners, and a departure lounge that will double in size again. Following the completion of T2, Terminal 1 is scheduled to close, with around 80% of passengers using the new T2, while Terminal 3 is also receiving significant upgrades using space from the former T1. Overall, MAN-TP is consolidating operations into a modern, high-capacity terminal, delivering a world-class passenger experience while retiring older infrastructure.
Video Animation
MAG Group has launched a series of video animations called ‘Your airport journey explained’. They have been adapted and personalised across all three airports (London Stansted Airport, Manchester Airport, and East Midlands Airport).
The aim of these videos is to raise awareness about the multiple partners and companies that are integrated into the airports and make journeys happen. The videos let passengers know whom they should address regarding different enquiry types.
Booking and Arriving at the airport
At the Border video
85th Anniversary – Infographic video
Transformation Programme Website
The Manchester Airport Transformation Programme website was designed and developed by The Agency Creative to act as the central information hub for every stage of the development process. This includes new pier openings and extensions of the terminal, right up to 2024. The website was online between 2017 and 2020.
The website featured a range of fly-through videos that give a glimpse of the future and detail key milestones within the £1 Billion development process. Video clips within the site feature interviews with key personnel and provide a behind the scenes glimpse of the construction process. The Man TP project is all about creating a world-class passenger experience and the website we created needed to reflect this.
Billboards
We were asked to design a range of internal and external billboards to help inform the Airport users of the new plans for the expansion of Manchester Airport’s terminal two.
The 1 billion investment into the Manchester Airport Transformation Programme will be completed by 2020 and will see the inclusion of more than 220 new destinations, and 60 new retail, food and beverage outlets.
The billboards are located within terminal 2 and externally at some key roadside billboard sites. They are text-driven and focus on delivering factual information to the users of the airport. We have included outlines of some of Manchester’s iconic buildings along with Manchester Airport’s control tower.
Mobile Pop-Up
The second format of the advertising was a pop-up, suitable for mobiles. Any user of the newspaper’s website would see this pop-up before continuing onto the website’s homepage. Both adverts linked through to the MAN-TP website – a page listing any disruptions airport visitors may experience, this will change as developments progress.
Brochures
One of the first projects we undertook for Terminal Two, was a 16-page design that conveyed the key benefits of the expansion whilst reflecting MAG Group’s brand guidelines. A Statistics combiner with computer-generated visuals helped to depict how the airport will look following the re-development of Terminal Two. We also handled the print requirement for this job, which involved a highly responsive turnaround time.
See The Agency’s work & services here